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Leverage Marketing to Boost Your Trucking Business in 2021

Leverage Marketing to Boost Your Trucking Business in 2021

The trucking business might be a highly competitive niche, but you can still meet all your operational goals if you are informed. Among some of the most critical operations would be in the marketing department. The challenge is that the options in this category are many, and some are not suitable for your business.

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DOT audit

How to survive a DOT compliance audit

If your company is subject to Federal Motor Carrier Safety Regulations (FMCSR), it’s likely that sooner or later you’ll deal with a DOT compliance audit. You don’t have to be a trucking company. Any outfit that operates vehicles over 10,000 pounds can be audited. This can include landscaping businesses, concrete companies and towing companies.

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CSA website

How the CSA website can be helpful for your business

Trucking is complicated. There are a lot of regulations you have to follow, and there’s a lot of safety-related data about your business that you need to keep track of. The FMCSA takes safety very seriously, so as a trucking business you need to be sure you’re playing by the rules. One resource that can help is the CSA website (Compliance, Safety, Accountability). What exactly can you find on the CSA website? We’ll explain eight things the CSA website can help you with.

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Percentile

What’s a percentile in the SMS?

If you’re in the trucking world, there are a lot of terms and numbers used by the SMS (Safety Measurement System) when it comes to talking about a carrier. Especially when it comes to safety records. Interpreting these things can be a struggle. For example, one major component of these safety scores is the percentiles.

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CDL restrictions

What restrictions can be placed on a CDL?

If you are a commercial motor vehicle driver, you know all about the CDL. The licensing requirements are pretty strict. You know that you can get endorsements added to your CDL. But what about the opposite situation – what about the restrictions that can be placed on your license?

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Bridge strikes

Why are bridge strikes and GPS connected?

Truck drivers are on the roads a lot, of course, and they use GPS (as we all do) to get around. There are also stories about trucks hitting bridges if they don’t have enough clearance. So, how are the two related? At first glance, they might not seem to be connected. However, there could be a connection. Here’s how that works and some tips for avoiding bridge strikes.

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